WineNation’s Official Apology to Customers: Too Little, Too Late?

Over the past several months – actually a couple of years now – I have posted my thoughts on WineNation.  More recently my posts have been about the severe lack of wine on the shelves there (see “The Big Empty: What Happened to the ‘Wine’ at WineNation”  and “And Emptier Still“).  After avoiding the store for months, I stopped by in mid November to find a bit more wine on the shelves, but the selection seriously lacking. Wide open spaces continued to prevail and the staff, not surprisingly, still outnumbered the customers.

WineNation in November 2012

Today, customers received an email from the store’s owner with the subject line “Our apologies”:

As a husband, entrepreneur and father, I believe honest communication is the pillar of a trusting relationship.  I admit that at times this year there were more rumors than bottles in WineNation.    I apologize for the out of stocks many of you have experienced in the past several months.

We made some big mistakes the last few months.  We made a deal, and the deal went bad.  An out of state business offered us the opportunity to open a new store in Connecticut and we jumped at the deal, way too fast, we now know.  The sour deal caused a cash crisis which is why store inventories have been so low.  Fortunately, we are now out of the bad partnership and back to focusing on our first and only store in Millbury.  To try and regain your trust, we are offering some unbelievable deals throughout the holiday season as we get back to stock.

Once again, our apologies, and I hope over the holidays you will stop in and shop our spirit, beer and wine selection. Our prices are still the lowest with the same friendly, unmatched service.

Tom Trone

I like to see small businesses thrive and compete successfully and I do hope that WineNation will make a comeback. There is incredible potential here to offer a selection that will thrill and expand the palates of those who shop there.  The space could not only be used to sell the widest selection of wines, beers, and spirits in Central Massachusetts, but also used as an education center, much in the way that Gordon’s Fine Wines has an outstanding space in its store to host classes and tastings. But after nearly a year of “emptiness,” I wonder if it is too little, too late.


Katrin is one of the co-founders of Wine Dine With Us. She enjoys sharing her love of wine on the blog, and is particularly fond of wines from Argentine, Alto Adige, and Germany. A lifelong environmentalist, Katrin has become increasingly interested in issues of sustainability in wine and food, local food production, biodynamics, and organic agriculture. When not drinking wine and writing about it, she is a nonprofit professional, specializing in fundraising and special events.

3 Responses to “WineNation’s Official Apology to Customers: Too Little, Too Late?”

  1. December 7, 2012 at 2:17 pm #

    Only time will tell if our comeback is successful. Thank you for your interest in our store, and your hope that we succeed. We certainly hope we do also.

    In the past two weeks, we have brought in over $100K of product. The number of products we carry is over 90% back in stock, so our selection is getting there. It is not 100% yet, and the big Nations Direct containers of wine we bought in the past which built some great displays in the aisles are not all back, so while 90% of the products are there, there is still not that “full” feeling we want to have, given the size of our space. We will work to keep moving forward and hope to serve the wine, beer and spirit needs of our customers for years to come.

  2. Scott
    January 5, 2013 at 7:16 pm #

    The store is closed…many have stopped by yesterday and today only to
    find the lights off..Winenation confirmed that it was closed on its facebook yeah…too little too late. The ship has sailed..and Wegmans and Julios will have my business
    From now on. Gas is simply too pricy for empty-handed drives to Millbury.

  3. TDC
    August 24, 2013 at 3:20 pm #

    The place was ghost town….with very little stock. I have a $50 gift card which they sold just before Christmas….only to close their doors shortly after………as IF they didn’t know when they sold it. Thieves! > : {

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