KATRIN – On one of the first true summer evenings in Boston, a group of area food and wine bloggers were treated to a special event featuring Freixenet sparkling wines and tapas by Tapeo on Newbury Street. Last night could not have been a better evening for sipping some cool Cava, both straight and in specially-created cocktails, sampling tasty passed tapas, and enjoying the company of fellow bloggers, including Jacki from Just Add Cheese, Bianca from Confessions of a Chocaholic, and Molly from Cheap Beets. I can’t help but say “Kudos!” to Freixenet and their public relations firm Janet Kafka and Associates for jumping on the food truck trend just as it’s reaching its peak. Impeccable timing!
GLENN – Food trucks have quickly become a feature of fast-food dining in Boston. With the help of Hizzoner the Mayor, the number of trucks and locations has exploded. But a tapas and cava truck – now that’s unique! The Freixenet – the “x” is pronounced “sh” – Tastings and Tapas Truck is in town until Sunday to raise awareness among younger drinkers about sparkling wines in general and Freixenet in particular – either enjoyed as is or combined in a cocktail. The Boston visit is one stop in truck’s Northeast tour.
With its extremely affordable price point, Freixenet can be drunk without the need for a special occasion, though, as I’ve always felt, a sparkler makes any occasion special. Food also makes an occasion wonderful and the tapas from Tapeo were excellent.
GLENN – The truck will be at various locations during the next four days – Mojito’s on Winter St., Tapeo on Newbury, and at the Stuart Street Block Party for Pride Weekend on Sunday, when cava and a choice of tapas will be offered gratis. During the tour, Freixenet partners with a local charity and matches up to $500 the donations received at the truck. Boston’s donations will benefit a charity chosen by the Pride committee. Be sure to see the full schedule.
A highlight of the evening was being able to meet and chat with Rob Williams, Freixenet Business Manager of the East Region. As wine geeks, we were able to talk about the technical side of making Freixenet – traditional Methode Champenoise – with the affable Mr. Williams. “Thank You’s” are in order for Megan Duran of Janet Kafka Associates for organizing the event and for Rachel Blumenthal of Boston Food Bloggers – and I don’t know where she gets all her energy – for facilitating the fun evening.
KATRIN – Also special thanks to the warm hospitality of staff at Tapeo, especially Katie, and the fun hosts from the Freixenet truck for a great evening! Visit our Facebook page to see all of our photos of the event. The bottom line is: you should definitely check out the truck while it’s in town this weekend!